In this article, we’ll be discussing the 10 essential items that you should include in your online company store to make it a success.

Creative collection of corporate identity template with illustration of t-shirt, bag, paper cup and cap for branding or business promotional concept.

1. Company Logo Merchandise

A key component of your brand identity is your company’s logo. Adding items with your company logo to your online corporate store is a terrific approach to increasing brand recognition and giving employees a sense of belonging.

2. Branded Apparel

You should sell branded apparel in your online company store together with logo merchandise. This can include clothing with your company branding on it, such as t-shirts, polo shirts, hoodies, and jackets. Interested in showcasing your brand through apparel? Explore our branded apparel options and elevate your company’s presence!

3. Office Supplies

Office supplies are a practical item to include in your online company store, and at Accelerate Print Group, you can choose from a variety of different pens, pencils, and markers to get you started. Offering these items with your company logo can make them feel more personalized and special for your employees.

4. Tech Products

Technology accessories are always in demand in today’s digital environment. This may include accessories like headphones, laptop sleeves, and phone cases. By including these products, your online corporate store may serve as a one-stop shop for all of the needs of your employees.

5. Drinkware

Drinkware is always a favorable item among employees and a fantastic way to give them something they can use at both work and home. Some of the drinkware items that we offer are travel cups, coffee mugs, tumblers, and water bottles.

6. Bags

Bags are especially useful to include in your online company store because they’re something everyone can use at some point. Company online stores can get creative with branding their logo onto company bags so that it’s free advertising wherever it goes. 

7. Health and Wellness Items

The demand for health and wellness products has been rising, especially in the aftermath of the COVID-19 epidemic. These can include things like stress balls, face masks, and hand sanitizer.

8. Gift Cards

Who doesn’t like a gift card? Gift cards are a great way to give your employees the flexibility to choose their own items from your online company store. You can offer gift cards in a range of denominations to suit different budgets.

9. Seasonal Items

Seasonal merchandise is usually popular and a wonderful way to keep your company’s online store feeling new and up-to-date. Items like holiday-themed clothing or beach towels fall under this category.

10. Limited Edition Items

Lastly, if you want to give your online corporate store a feeling of urgency and exclusivity, consider providing limited-edition products. Products like limited edition prints and special edition t-shirts fall under this category.

How Company Online Stores Can Benefit Your Company

A well-designed online company store can streamline the purchasing process and save valuable time by giving employees a place to buy branded items and other useful accessories. There are also a few other benefits.

More Involvement

By providing top-notch products that match the company’s values and goals, an online store can support the development of a sense of pride and connection among employees. Employees that are more involved in the success of the company will likely be more productive, which will benefit the bottom line.

Increased Employee Morale

An effective technique to show employees that their opinions are respected and heard is by talking to them and implementing their demands into the online company store. Companies can create a more individualized and interesting shopping experience by routinely asking staff for feedback on the types of products and items they would like to see in the store. 

Employees may feel more invested in the company as a result, which may increase their loyalty and work satisfaction. Additionally, companies may show their dedication to adaptation and continual growth by taking employee input into account and implementing it into the online store.

Customization

Online company stores may be tailored to represent the individual requirements and tastes of a specific business, and they can provide employees with customized alternatives like branded clothing or gifts.

Cost Savings

By offering bulk purchasing options and leveraging economies of scale, an online company store can often offer cost savings compared to purchasing items individually or through multiple vendors.

Final Thoughts

If you’re looking to create the best online company store for employees, look no further than Accelerate Print Group. We make it easy for you to set up and manage your own online store with customized branding and a variety of products to choose from. Our user-friendly platform offers a range of features such as secure online payments, order tracking, and customizable reporting tools, making it easy for you to manage and monitor your store’s performance. 

Additionally, our commitment to providing high-quality promotional products means you can trust that every item in your store will be of the highest quality, helping you to build lasting relationships with your clients. Contact us today for a demo or to learn more about how Accelerate Print Group can help you take your business to the next level with an online company store.

The post 10 Essential Items for Your Online Company Store appeared first on Accelerate Print.

Why is Direct Mail making a Comeback?

1. Tactile Element – As people grow tired of digital ads, direct mail offers a tactile form of communication. Recipients can physically touch, feel, and even smell a piece of mail. The engagement of these senses promotes a personal connection with the piece and it’s messaging.
2. Grabs Attention – As mailboxes receive less mail, more attention is paid to the items inside. Rather than sort through 10 pieces of mail, consumers now sort through less allowing them to spend more time reviewing the contents.
3. Costs Remain Steady – Digital ads can fluctuate depending on platform, method, and competition. Printing and distributing Direct Mail relies on paper costs, ink, and production method – variables that remain relatively constant allowing you to better plan and analyze campaigns.

Ready to Harness the Power of Direct Mail?
Direct mail isn’t just making a comeback; it’s thriving in the modern marketing landscape. Explore our comprehensive Direct Mail Services Here!.

Now that you’ve seen why direct mail is a good option, let’s discuss finding the right commercial printer. I always recommend a commercial printer due to the fact that retail printers tend to be a little high on projects of this size. Commercial printers have the presses and capabilities to deliver large quantities resulting in a lower cost per unit. As you seek out the ideal print partner, be sure to ask the right questions. Do they have experience with these types of campaigns? Do they also offer targeted mailing lists? What tactile elements can they suggest to increase engagement? All great questions that can help you determine if they are a good fit for your needs.

So remember, direct mail works! But deciding to launch a direct mail campaign involves more than killer designs and CTA’s. It requires careful selection of a printer that will deliver effective and engaging production!

Expand Your Marketing Horizons with Accelerate Print Group

While direct mail has proven its effectiveness time and time again, it’s just one piece of the marketing puzzle. To truly elevate your brand and reach your audience in diverse ways, consider exploring our other services:

• Commercial Printing: Enhance your brand’s visibility with high-quality printed materials that resonate with your audience.
• Custom Promotional Products: From pens to mugs, promotional products can leave a lasting impression and keep your brand top-of-mind.
• Branded Apparel: Let your brand be worn and showcased, turning your audience into brand ambassadors.

Ready to take the next step? Dive deeper into the world of print marketing and discover how Accelerate Print Group can be your one-stop solution. Contact us today and let’s craft a strategy that works for you!

The post Why Direct Mail? Because It Works. appeared first on Accelerate Print.

POP Displays Increase Brand Awareness

POP display printing that includes your company’s logo and product brands increases recognition of your company. The more often your brands are recognized, the more likely customers will choose your products in the future.

POP Displays Create Differentiation

Print displays can differentiate your products and company in the marketplace. Through creative design and unique product positioning, you can set your brand apart from the competition.

POP Displays Can Be A Bargain

Retail POP displays are an economical marketing tool that significantly impacts sales. Compared to other forms of advertising (e.g., TV, radio, billboards), POP displays are affordable and can be targeted directly to customers at the sales counter.

POP Displays Increase Store Sales

By showcasing products in an attractive and eye-catching way, POP displays can drive sales and increase revenue.

What’s a Typical Custom Retail Display?

If you have a retail store of women’s accessories (e.g., handbags, scarves, jewelry, belts, sunglasses). A custom POP display can illustrate how to tie/wrap scarves in ten ways to accessorize an outfit. At the checkout counter, additional signage can promote a buy-one, get-one-free offer on scarves or promote scarf rings or clips.

If your store bakes and sells cookies, customized signage on the display case or counter could feature a special offer for the cookie of the month.

There is an assortment of print displays (e.g., shelf stoppers, freestanding displays), but they always showcase a product, dispense a product, or provide product branding. 

What Kinds of Retail Print Displays Are There?

Many types of POP displays can be used to showcase your products and to increase sales. Here are the most common examples.

• Counter Displays. These are small displays that rest on the checkout counter and showcase small items such as candy, pens, earrings, and batteries.
• Floor Displays. These are large, constructed displays that stand on the floor and hold a specific quantity of products. They are often used to display seasonal items such as holiday decorations and summer toys.
• End Cap Displays. The POP printing is placed at the end of a store aisle and shows off products related to that section of the store. For example, an end cap display in the athletic shoe aisle might feature athletic socks.
• Pallet Displays. These are large displays that are placed on pallets and can hold a significant number of products. They are used for heavy items, such as bags of pet food.
• Power Wings. These are displays that attach to the side of a shelf and extend outward, creating additional space for products. They are often used for small products like travel-sized toiletries.

What’s the Permanence of POP Displays?

The permanence of POP displays depends on several factors, including the type of display, the materials used, and the location of the display.

Some print displays are designed to be temporary, such as seasonal displays or those for limited-time-only promotions. These displays are typically made from lightweight material and are designed to be easily assembled and disassembled. 

Other POP printing is designed to be in place for longer periods. Regularly stocked products would have more permanent POP displays. These displays are made from durable materials and are designed to withstand repeated use and handling. These displays can be designed to be easily updated with new information or graphics.

Permanence for any POP display depends on the specific display and the intended use.

How Can POP Displays Increase Conversions and Average Dollar per Transaction?

The use of POP displays creates a more engaging and convenient shopping experience for customers, and that results in increased conversions and Average Dollar per Transaction (ADT).

• Getting Customers’ Attention. POP displays can tempt customers to make impulse purchases or add a single item to their basket. 
• Providing Information. POP printing can provide information about a product (e.g., features, benefits, recommended uses) that increases the likelihood of the product being purchased. 
• Creating Urgency. A sense of urgency can be created for limited-time offers, new products, or special promotions. By creating a sense of scarcity or exclusivity, customers can be motivated to take advantage of the promotion.
• Upselling and Cross-selling. POP displays can be used to showcase complementary products or accessories that customers may have not considered. By suggesting related items, customers may be more likely to add them to their basket and increase the average dollar per transaction.

Accelerate Print Group – Your Partner for POP Displays that Convert

Accelerate Print Group has the industry experience that enables us to easily grasp your goals and then find the right solutions to help you meet them. We provide a variety of traditional print solutions that can help your business succeed, including POP displays.

Whether you’re a big box retailer, convenience store, grocery, club store, or another retailer, we’ll provide expert guidance from design to delivery on custom POP printing solutions. We’ll manage POP printing for any retail application, any size promotion, and any substrate. 

Powerfully catch your customers’ attention with retail displays at the point of purchase, whether advertising a short-term promotion or providing evergreen details about your brand.

POP Display Capabilities:

• Variety of large format digital, lithographic, flexographic, and screen-printing options.
• Printing on substrates, including paper, plastics, acrylics, wood, glass, fabrics, or synthetics.
• Conventional and digital die cutting, flatbed router cutting, prototypes.
• Co-packing, building, kitting, warehousing, and distribution.

We’ve fine-tuned our fulfillment processes, making us both prompt and precise. This allows you to be ready for your next advertising campaign sooner. Let us know if we can help your business with POP advertising displays.

Next Steps for Your Retail Display Needs

Now that you have a better understanding of the importance and versatility of quality retail displays, you might be wondering about other ways to enhance your brand’s visibility and customer engagement.

1. Custom Printing Services: Beyond retail displays, there’s a world of printing possibilities to explore. Whether it’s brochures, business cards, or custom packaging, our commercial printing services can cater to all your needs, ensuring consistency in branding and quality.

2. Promotional Products: Another effective way to keep your brand at the forefront of your customers’ minds is through promotional products. From branded apparel to unique giveaways, these items can leave a lasting impression. Check out our range of custom promotional products to find the perfect fit for your brand.

Remember, every touchpoint with your customer, be it through a retail display, a printed brochure, or a promotional product, tells a story about your brand. Make sure it’s a story worth telling. Reach out to us today to discuss how we can help elevate your brand’s presence in the market.

The post A Guide to Quality Retail Displays from Accelerate Print Group appeared first on Accelerate Print.

Understand Your Brand Identity and Audience

While custom items for your online employee store will boost morale and engagement, designing them requires a thorough understanding of your brand identity and target market. To begin, you need to define your brand’s values, tone, and voice, which will guide your custom merchandise design process.

Employee Merch Should Reflect Brand values 

Start by identifying your brand’s values, which are the principles that specify what your business is all about. Your values will aid you in creating custom merch that appeals to your staff and represent the goals and objectives of your business. For example, if your business emphasizes sustainability, you might want to think about making products out of environmentally-friendly materials.

Employee Store Merch Should Reflect the Right Tone and Voice

While developing products for the company store, it’s crucial to keep your brand’s tone and voice in mind. Your voice is the personality of your brand, and your tone is how you speak to your employees. You should think about creating merchandise that represents the nature of your company, for example, if it is recognized for being lighthearted and humorous.

Ask What They Want to See in the Online Employee Store

Doing market research to understand the likes and dislikes of your target audience is another crucial step in understanding your brand identity. Analyzing purchase patterns and interests, as well as variables like age, gender, income, and geography, is part of this process. You may get a better idea of the preferences and merchandise that your employees are interested in by conducting surveys, initiating focus groups, and paying attention to social media.

Follow Branding Guidelines for Employee Merch

Use branding guidelines to develop products that accurately represent your business’s values, tone, and voice after you have a firm grasp of your audience and brand identity. The colors, fonts, logos, and general look of your company should all be included in your branding guidelines. Following these recommendations will make sure that your customized merchandise is in line with your brand identity and appeal to your staff.

Canva is a great tool for creating customized products that are consistent with your brand’s values, tone, and voice. You can use Canva’s wide selection of templates and design components to produce products of the highest caliber. To make sure that your designs are aligned with your brand identity, you can also upload your branding guidelines to Canva.

Track and Measure the Success of Your Online Employee Store

Finally, track and measure the success of your custom merchandise program. Analyze sales data and gather feedback from employees to understand what’s working and what needs improvement. Use this information to improve and iterate continually, making sure that your custom merchandise program remains effective and valuable to your employees.

Designing Engaging and Creative Merchandise

Here are some tips and best practices for designing custom merchandise that aligns with the company’s brand identity and incorporates employee feedback:

Brainstorm Creative Ideas for Employee Store Products

You’ll want to brainstorm ideas about what appeals the most to your employees while also keeping the company’s mission and values in mind. Think about industry trends and also look at your competitor’s employee store online for ideas.

Select the Right Products for Your Employee Store Online

After you’re done brainstorming, start choosing merchandise that is functional, high-quality, and that is in alignment with your employees’ needs and preferences. Merchandise might include water bottles, phone cases, or notebooks. The right items can even help improve productivity of employees.

Choose the Right Graphics and Colors 

The graphics and colors of the merchandise should match your brand identity. Consider including creative graphics and illustrations to represent the culture of your company.

Obtain Employee Feedback 

You might also want to include employee feedback in the design process. This can give employees a sense of ownership and involvement in the decision-making process. Surveys and focus groups can turn this into a collaborative design process where employees can feel open to submitting ideas.

Launching and Promoting Your Company Store

Promoting an employee store is crucial for driving sales and increasing brand awareness. There are a few strategies that you can use to promote your store and its custom merchandise program.

Email newsletters 

Email newsletters are great for keeping customers informed on special offers, new products, and promotions.

Social media campaigns 

Social media platforms like Facebook, Instagram, and Twitter can be  used to showcase product images, discounts, and promote engagement.

Targeted advertising 

Targeted advertising is great for reaching specific demographics. 
In addition to these strategies, Accelerate Print Group (APG) offers other services like direct mailers that can be used to promote your employee store. Direct mailers are a great way to reach customers who may not be active on social media or email. By combining multiple promotional channels, you can create a comprehensive marketing strategy that reaches a broad audience.

Increase Employee Engagement  With Accelerate Print Group

APG is a top-tier printing company that has established itself as an expert in the industry, thanks to our commitment to creative design standards and expertise in print design and employee/target demo psychology. In addition, we specialize in fulfilling enterprise printing and promotional products for online company stores, making us the go-to choice for companies of all sizes.
Whether you’re a small business owner or a large corporation, Accelerate Print Group is the best choice for all your printing and promotional needs. Contact us today to learn more about our services and how we can help you achieve your goals. Let us be your partner in success and take your printing to the next level!

The post How to Design Custom Merch for Your Company Store That Increases Morale appeared first on Accelerate Print.